From campaign to policy: white house web 2.0
ReadWriteWeb has an interesting article on the realities of establishing web 2.0 in the white house. As the web 2.0 is gaining more and more attention in Germany by parties and individual politicians including experiments on how to engage voters, this is in interesting topic. When you do make digital channels work for you in a campaign, how do you make it work afterwards in government?
As Swire points out, it was easy to ask a North Korea expert about what to say about a developing situation in North Korea during the campaign and to use that expert’s opinion as a talking point, but now, White House bloggers don’t just speak for the campaign, but for America, and a talking point could have real, potentially dangerous consequences. Now, the White House team has to get clearance to post about pretty much any topic.
Read the whole thing here.
