Leo Burnett - Cultural Fuel

Oh, thank god. I was getting so bored with the usual mediocre ad situation. If TV ads can do anything these days, it’s at least knock your socks off and make you smile. Probably not a KPI, but thanks anyway Virgin!!

Kudos to Duffy for seriously making my day enormsly cheesy. This is the only ad in the last year that I watched more than once, voluntarily. There’s one for lads and one for girls.

btw: freeze-frame second 0:08 and you’ll see Richard Branson cameo as a trolley driver.

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Brand extension has always been a technique for creating new brand experiences. Oftentimes it’s just about labeling familiar experiences by putting them under a new umbrella. But this one is an example for claiming a completely new territory: gaining access to an experience that everyone knows - but only via images and mass media. Tickets cost $200,000 and deposits start from $20.000. Booking: Virgin Galactic 

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