Changing your breakfast habits
Congrats to our colleagues in London for getting Kellogg’s to do this fun viral with an Alien.
via BPPA
Posts Tagged ‘viral’
IKEA Cinema Catalogue
Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema. (adsoftheworld)
what a great find from tiago! 
look here to.
litte addition: its not new. remember this ??
The overlaying of text on screen in this scene from David Fincher’s Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films. (via)
12
01 2010
Blackberry vs iPhone
Found this funny user generated spoof ad:
Funny, that the Apple has a German accent. It would make more sense if the Blackberry had a German accent. The new Blackberry Bold is actually engineered in Germany…
11
11 2009
“Hacking” Google Street View for Buzz Marketing a band
In an attempt to find yet another way to create buzz, the band “Editors” present themselves and their new album in the context of Google Street View. Of course, it is not a real hack but more an overlay (or mash-up) of their own content in the context of their website. Still, even it is a novelty one-off, it is a great idea to use technology like this, and it is well executed. User can use well-known google maps and street view navigation to listen to the album’s songs and see the band members hiding in the streets of London.
02
11 2009
Google Street View Guys: Landscape Stop Motion with Google Street View
Fun non-sequitur movie about two animated characters capturing the world for Google Streetview. It’s amazing how well it streetview lends itself to stop motion animation. In Germany, we are still waiting for Google to finally overcome privacy advocacy groups.
27
10 2009
Controversial viral case: Denmark Tourism
Espen from our Norwegian office just sent me this viral. Apparently, this video of a mom looking for the father of her baby son is just a ruse by the danish tourism board to create awareness for Denmark and the openness of the people there. The video was watched over 1 million times and is said to be the most successful danish viral.
To be honest, if I was one of the 1+ million people who have watched this video, or worse, if I had been one of the many people commenting on her video, wishing her luck, I would be quite pissed off now and feel like someone who was played with. The video is pretty convincing and to use a story of a mother looking for her baby’s father might be questionable to some.
Sure, the video created awareness, but at what price? The price is abusing people’s heart-felt sympathy for someone who they thought was real. I am not sure if this strategy really works. If the idea was to show how open Denmark is, does openness also mean tricking people?
Then again, the strategy might work in an unintended way: in some cultures, the message might now be that Danish women are promiscuous. So the effect might actually be that droves of men will visit in Denmark. I doubt that was the goal.
UPDATE: looks like the video was removed, just 1 day after the truth came out. Apparently some people did take offense. Another case of “I told you so” You can still watch it here: http://adland.tv/commercials/karen26-karen-denmark-seeking-augusts-father-2009-denmark
14
09 2009
nice “viral” for the n0ff
02
09 2009
How hetero are you?
Here is a fun and new, although not very precise, use of twitter data.
How hetero analyses your or anybody else’s twitter stream and check how hetero (or not) you are.
With the tool, the stockholm gay pride parade intends to create awareness for the event.
27
07 2009
Rant: One more flash mob “viral” and I’ll go postal
Enough already? How many more so-called “viral” videos of brands copying the flash mob dance in public places phenomenon can a human person take? After the “Sound of Music” flash mob in Antwerp, I had it.
Ok, so we posted them too here on the blog, back in the day, but now it’s too much. It’s always the same:
- choose a song
- choose a train station
- get some performers dressed as “normal” people
- rip clothes off, do the song and dance
- get some “normal” people to pretend to be “normal” by-standers who are suddenly totally exhilirated by the experience and join in
- film it “unobtrusively” from at least 27 different angles, alternating tele and wide-angle shots with “hidden” cameras
- slap a logo on it at the end
- post it on youtube and forward to everyone you know who works in an agency and start a viral that is seen mostly only by people within that industry
- Call it viral and put in your credentials deck
So maybe flash mobs could still be interesting, but how about a little bit of a different idea? Does it have to be so formulaic? Playing some music and entertaining is not always enough to really make a difference, even if the perfomance is great!
Wanna see what really happens when you don’t have hired people create this fake effect? Watch the Performance by virtuoso Joshua Bell in a Washington DC subway station, covered by the Washington Post. A sobering experience for the artist: 3 people listened to a free world-class performance which sold out at the concert hall for 100 bucks a pop that same night. Here is the take-out.
