Germany has the most passive Internet users
We found an interesting, if not shocking statistic in on Upload Magazin, which quotes a Forrester statisitic, claiming that German users are the most passive Internet users in comparison to the US, UK, France, Korea.
Inactive users are classified as people who are not one of the following of Forrester’s categories: Creators, Critics, Collectors, Joiners or Spectators.
In Germany 53% are inactive in comparison to the US with 25%, UK and France with 42%, and whopping 7% in South Korea.
The reasons for this human behavior is definitely worth researching. Is it German culture and history that keeps us from becoming active participants in social matters, or is it something more mundane?