BMW Guggenheim Lab: How BMW invests its record earnings
BMW posted its half year earnings at a record high this year. In fact, the company has never had a better 6 months in its entire history. For this reason, it is positive to observe the company continuing to spend some of that profit for worthy causes. But not only is CSR type activities, but rather in collective creative community platforms, such as the one just launched with the Guggenheim in NY.
The BMW Guggenheim Lab is a mobile travelling idea lab that takes on the challenges of cities and urban planning with a variety of disciplinary backgrounds. Also, it invites residents to participate.
It is not a new idea, but simple and timely. The trend of collaborative community projects has shown much hope and success especially in NY where such projects as the Highline have received much attention.
