Leo Burnett - Cultural Fuel

Pretty cool idea by Samsung to prove the durability of their chips. Now don’t be a spoil-sport and ask me about the GRP of releasing 200 paper planes in space. That’s not the point. The point is: planes. Space. Get it? Ok.

It’s great to see brands dare do things off the usual marketing track.

At any rate, it would be nice if there was a follow-up on if anyone ever found one of the planes and if in fact the chips are intact. Update: you can see it on http://projectspaceplanes.com/ Maybe a URL in the viral video would have been a good idea.

via Viral Videos

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Check out Intel’s engineers attempt to make the biggest ‘chime’ ever using base jumpers (or are they base droppers?).

Via ViralVideoChart/Unruly Media

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In was is admittedly a pretty creative PR stunt in of itself, EuroRSCG created a software that creates advertising based on typical advertising parameters, such as category, product, and advertising objective.

Of course, EuroRSCG admits, it cannot replace humans, and that’s the whole point. However the prospect of this type of software is pretty scary, considering that templated and pre-formatted ads are more and more on the forefront anyway. It’s not as if generic advertising wasn’t already a reality.

Come to think of it, why not let computers do the generic advertising? Maybe this way real human creatives don’t get bogged down with the generic kind.

Links: NYT, EuroRSCG, Heise

via Ronald The

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