Leo Burnett - Cultural Fuel

Don’t you hate to open a new tab in your browser just to update your Facebook account or to tweet what you are having for breakfast? Well, those times might be over with the new RockMelt web browser.
RockMelt spins (almost) completely around social media and well, considering the time everybody spends in social networks it was just matter of time for that to happen. It has a menu with your favourite networks on the right and a list of your friends on the left. You can share, search and chat, all in the same screen. RockMelt is based on Chromium and backed up by Netscape (yeah, I guess it is still around).
It looks actually pretty cool but somehow it reminds me of Google Wave … and well, we all know what happened.
Anyway, I am more than happy using Google Chrome and my tabs all over the place but for curiosity’s sake I might give it a try.

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Sit on my Facebook and I’ll whack you up the Twitter!!

Fun parody of so-called social media experts. Warning: liberal use of expletives.

via christopher(thx a lot!!)
and via efft.net

done with: http://www.xtranormal.com/

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http://skittles.com/ is a new website with a nice idea and execution. Let’s just bild a menu and use the several social network tools to comunicate with the users.

Well everybody is trying to do it… but Skittles manage to buid it in a clever way

Skittles

Take a look in http://skittles.com/

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You have to walk the walk, as the saying goes.  In other words, if you say you know social networking for your clients, then you better have the know-how to back it up.

So some agencies are realizing that the pitch for the digital business for Turkish Airlines is going to require them to do a little more than just checking their email to get the brief.  They need to be familiar with Flickr, Tumblr, Blogger, Twitter, Googledocs and more, or they can’t even get to the brief!

Read more here and here.

I think we can’t talk credibly as an agency about digital properties without spending the time using them as just that - typical users.  So yeah, I think you should have an account on Plurk, and Social Sooshi, and RunPee.  Even if you think they are crap.  Use them, see what the experience is, and you’ll be able to give real advice.

Kudos to the client for recognizing that the agency they’re looking for needs to walk the walk.

I wonder who advised them and set it up?

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As usual there is a lot of ‘tweeting’ going on about business models for twitter, but I like Twitterboy’s take on it.  He’s a Twitter content provider.

For a nominal fee, he’ll tweet for you, placing you in “awesome locations/situations, saying genuinely interesting and thought-provoking things”.

You inform him of your interests/reasons for being on Twitter, and pick one of his plans -  three Tweets for $1.99; full profile takeover for $30; whatever.

I love how the microblogging trend has slipped from a fun thing to do in downtime, to a raison d’étre, to a chore, to a service you can subscribe to.

Who knew content design could fit in so small a space?

Source: Thrillist

Update:  Check out this random status updater.

Source: Plime

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An analysis by Taly Weiss (of Trendspotting) on Twitter user behavior examines the social saturation and the saturation of content, as well as the Reciprocity of exchanges between users. For anyone who is looking into using Twitter, this might be an interesting read.

Here are the main take-aways:

1. Twitter users have a very small number of friends compared to the number of followers and followees they declare. This implies the existence of two different networks: a very dense one made up of followers and followees, and a sparser and simpler network of actual friends. The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followees.

2. A link between any two people does not necessarily imply an interaction between them. In the case of Twitter, most of the links declared within Twitter were meaningless from an interaction point of view.

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O’Reilly Radar recently published an update of Facebook demographics - the number of users by country and region, along with growth rates for some regions and countries. Over the last month, the fastest growing regions were in Latin America:

Looking closely at the top 30 countries, a few European countries have grown more than ten percent over the last four weeks (France, Spain, Germany, Italy), with France having the most number of users (approx. 2.5 million). Skyrock remains the largest social network in France. Norway saw a decline but is still home to more than a million Facebook users. O’Reilly will continue to track how Facebook is doing vis-à-vis other leading regional social web sites and whether their disputes with other companies affect their growth rates.

As far as recent trends in the Facebook app platform O’Reilly has detailed reports on the subject. The number of published apps continues to grow steadily (to over 32K) but total usage remains flat. Besides the fact that the top 10% of apps account for 98% of total usage, aspiring Facebook app developers should know that only about 6% of apps average at least 500 active users per day.

Finally, as noted in a previous post on their site, the most popular applications on the Myspace platform continue to account for slightly less users than their Facebook counterparts.

Source: http://radar.oreilly.com/2008/07/facebook-growth-by-country-and.html

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