Leo Burnett - Cultural Fuel

After languishing in ‘too-techy-for-me’ territory for the last several years, retailers are starting to figure out how to get people to use QR codes (here’s a good refresher if you’re wondering what the heck a QR code is.)

Here’s a picture from Molly Garris of the latest in-store signage from the North Ave Gap in Chicago.  You can download their ScanLife app to check out new pants or read product reviews

One of the biggest challenges for most marketers was getting people to download the code reader software - which had lovely names like Quickmark, Kawa reader, and the super sexy sounding J2MEQRCode for example.  But now that retailers are starting to get people to download their own apps, they have begun embedding the reader software into their own apps - sneaky!  Target’s app is a good example of this.

Check out more from Molly about QR codes here.

Via Leo Burnett Blog

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How many times has this topic been discussed?  Possibly more than any other.  But reading the Seven Principles for Marketing to Women on the Retail Customer Experience.com site, I was struck by how important it is to heed ‘the basics’ in our work with this half of the population.

I think the article is worth a read - and not just for retail insight.  Even in the realms of interaction design and channel strategy, we have to take the time to make sure we are viewing the decisions that women make through a lens of their priorities and values.

Or - do you think this model is outdated?  Are we seeing behaviors that are not always really there, and looking to evolutionary evidence to confirm our preconceptions?  (The author is a cognitive anthropologist but that doesn’t make him infallible!)

via: RetailCustomerExperience.com

Plus -  it looks like there is a page takeover ad running today on the site (and probably for the next few days) of Microsoft’s Embedded Retail Device technology that is super-cool.  Check that out as well!

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Seriously fun!

Fashionista - The New Webcam Social Shopper

It’s the best of shopping and video gaming!

Thanks, Miles!

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