The more you touch, the more you pay!
Car dealers have been using this “try before buy” tactic for years. And now this old trick has another proof.
A new study by researchers from Ohio State University and Illinois State University suggests that shoppers are willing to pay more for products they can touch even for a few seconds.
The study shows, people begin to feel ownership after physical contact. And the strength of this attachment seems to increase with greater contact as it reduces the risk of purchase.
Mugs (which where used for this research) are not cars, but the principles of tryvertising seem to hold true, no matter what the object of affection.
BTW: I’ve found a beautiful mug here 
