Cool PR launch of the First Direct’s Buddy program - which, while the actual service probably won’t last much longer than the promotion hype, it is a wonderful example of technology enabling real offline Human Connections.
Via Adverbox
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Enjoy!
Stretching the idea that your average person is gunning for an endorsement deal from their products and services - Shortbord launches today!
It has good integration with Twitter and Facebook (but who doesn’t?) but I’m not sure that the people who do these kinds of things for money are really the right people to represent brands. How many times would you read the status updates of someone who was more interested in getting paid for their endorsement than connecting with you? For how long would they remain your friend?
For Cause Marketing, I think it has potential, simply because the updates are less annoying and interruptive, but Brands should remember that in order to get good ‘friends’ online you have to _act_ like a good friend.
via Thrillist
