Smell-o-vision for Japan Malls
A number of 65-inch digital posters were recently spotted in Tokyo train stations that emit scents that correspond with the images on-screen. Apparently the scents are very pleasant, but it is not known whether they have been successful in getting passers-by to stop and take a complementary coupon book.
Scent is a powerful thing, but I wonder which marketers are participating? Dunkin Donuts makes sense, but Microsoft? Not so sure.
