QR codes catching on
After languishing in ‘too-techy-for-me’ territory for the last several years, retailers are starting to figure out how to get people to use QR codes (here’s a good refresher if you’re wondering what the heck a QR code is.)
Here’s a picture from Molly Garris of the latest in-store signage from the North Ave Gap in Chicago. You can download their ScanLife app to check out new pants or read product reviews
One of the biggest challenges for most marketers was getting people to download the code reader software - which had lovely names like Quickmark, Kawa reader, and the super sexy sounding J2MEQRCode for example. But now that retailers are starting to get people to download their own apps, they have begun embedding the reader software into their own apps - sneaky! Target’s app is a good example of this.
Check out more from Molly about QR codes here.
Via Leo Burnett Blog
