Life Scoreboard: Creating a new digital behavior instead of just emulating existing ones
An interesting idea came to me via Grant Zemont. Puma started a website called Life Scoreboard which allows people to essentially create simple polls about things they are currently engrossed in or pondering or wanting to find out about. At first, you might wonder, what does this have to do with Puma? Where is the product reference, etc?
I think what is interesting about this idea is that it has given the brand a way to enable people to start exhibiting a new digital behavior with the potential to become quite viral. Instead of exchanging links and status updates, people exchanges scores. So, instead of just trying to make the brand part of existing platforms the target audience is using and emulating or fitting into that behavior, this idea tries to create a new one.
http://www.lifescoreboard.com/
