What Esquire magazine has done here is a wonderful example how augmented reality can create interactive additional content for a print magazine. Not to mention the PR they can generate out of this issue! It goes to show that with a little thinking, print and digitla media can really profit from each other.
Read more about it here, or check out the interview with the issue’s creators:
Recently I attended a panel discussion between journalists and bloggers about the future or lack thereof for newspapers. The journalists calling the bloggers politically irrelevant and egocentric, with the bloggers retorting back at the journalists that they are stuck in the past and unavailable for their audience. And so on and so on… Even though it was quite interesting - there was obviously no easy answer or solution for this.. Or is there?
Watch this wonderful video on TED from Jacek Utko, a Polish designer, who did not only redesign a newspaper - but thereby significantly raised the circulation of these newspapers. What struck me here was that the correlation between Design and economic success is quite obvious. He found a niche where he could make a difference with good communication design and went for it. Designers rule dude!
via Swiss-miss
