If you are going to talk the talk…
You have to walk the walk, as the saying goes. In other words, if you say you know social networking for your clients, then you better have the know-how to back it up.
So some agencies are realizing that the pitch for the digital business for Turkish Airlines is going to require them to do a little more than just checking their email to get the brief. They need to be familiar with Flickr, Tumblr, Blogger, Twitter, Googledocs and more, or they can’t even get to the brief!
I think we can’t talk credibly as an agency about digital properties without spending the time using them as just that - typical users. So yeah, I think you should have an account on Plurk, and Social Sooshi, and RunPee. Even if you think they are crap. Use them, see what the experience is, and you’ll be able to give real advice.
Kudos to the client for recognizing that the agency they’re looking for needs to walk the walk.
I wonder who advised them and set it up?
