Posts Tagged ‘people’
Acts not ads: How about a McDonald’s PhD?
In their quest to change the McJobs image as a “hamburger-flipper” employer, McDonald’s, Chief People Officer (which is a much cooler title than Head of Human Resources) said that next logical step is to offer their employees PhDs.
I believe this is a great act of a company to invest in their people like this, even though there is a recession going on. It’s gutsy, but also smart: anti-cyclical investment has been known to pay off for the business, especially when you invest in people and R&D. While their image might be hard to change, McDonald’s ability to become one of the first companies to be approved by the Qualifications and Curriculum Authority to offer A-Level standard qualifications is still quite an achievement.
And to be honest, if they need to pay for this by doing less ads, we’ll still know that McDonalds wants to sell us burgers, and maybe more educated people create a better fast-food dining experience.
Via Brand Republic
12
05 2009
Need a good scream?
If you’re a creative who ever needs a key visual with people screaming, we just found THE site for you. Sahihi’s Scream photography series features men and women venting off their stress by screaming so loud, they could have popped a vein. Seems like being a fly on the wall at psychotherapy.
15
09 2008
Continuing pressure for Apple, iPhone
More and more voices become audible about Apple’s marketing practices. People are getting upset: reports of cranky people waiting in lines for hours, then waiting for activation, waiting for the promised, but bungled MobileMe service… Apple makes people wait. And then wait some more. Who could blame people for being upset? And now even the advertising lies to you. Still, unlike most other brands, people blame themselves when it comes to Apple. How long will it last?
Check out this 3G ad / real life comparison. Via David Armano Tweet.
