Here is a great resource for planners when it comes to defining people’s desired response to advertising. Before you submit your work to the client, make sure your stuff doesn’t sound like this:
Things real people don’t say about advertising.
Ok, it’s off topic, but I find it very parodic of the faux emotions we are used to from crappy advertising stock photography. It’s hard to bear just looking at one key visual like this, but lined up like this, the parody of how we try to evoke emotion about low interest products becomes quickly evident. See the whole thing here:
Sit on my Facebook and I’ll whack you up the Twitter!!
Fun parody of so-called social media experts. Warning: liberal use of expletives.
via christopher(thx a lot!!)
and via efft.net
done with: http://www.xtranormal.com/
