Posts Tagged ‘nike’
Nike Patent For “Back To The Future II” Shoes
For those fans of the movie you already know what kind of shoes are those, for those not so big fans of the film, the called Nike Air Mag “Marty McFly” are shoes with an automatic lacing system or “power laces” (like the film says).
For those non-believers, check the World Intellectual Property Organization’s website and see it by yourself. For those who can’t wait to put your hands (or properly speaking, your feet) in one of these, there are no announcements yet if they are even going to hit the market any time soon, but as some predictions made in the film have become reality (check out this list) having a pair of Nikes with “power laces” will be soon a reality.
Trivia: For those who know or not know; the film occurs during the year 2015 and as all the other predictions have happened before that year, we may only have to wait at much 4 more years.
30
08 2010
NikeGrid
Cool use of location-based interactivity and digital experience by Nike.
It does seem funny not to use FourSquare or something like it, but at least you don’t have to take your phone with you when you go running.
16
04 2010
New NIKE iPhone app
15
01 2010
Nike SB
20
07 2009
A word about the power of video
We often build sites, microsite and specials for our clients. And often, they want video on it.
One of the most important things we always say is: if you want a great brand experience, you can’t use stock imagery or footage. You need to come up with a content strategy, and take the time to develop a story, script, story, cast it, shoot it: the works for a whole TV production, in fact. Also, dare to leave the boundaries of the CD/CI and delve into graphic and animation design in favor of the story you’re trying to tell, as opposed to always telling a brand story. This is because as soon as users smell boxed in, rehashed, repurposed video/animation content, they leave; they smell the marketing because they don’t receive anything in return for the attention. If you as a brand don’t try harder, why should I consume your (badly designed) messaging?
Not sure how long this has been up already, but we found a great example of a brand known for taking their time to develop the right style and really lets their agency push the creative envelope. As part of the “Here I am” Nike Women campaign, the site features amazingly animated video, including amazing effects, each story with its own style. Apart from it being insight-driven, it also uses a visual language women ought to find appealing.
If you can’t go to this level of committment in creating work, it is often
better to try something else instead. Because in these cases, badly
shot, designed, and produced video and animation work has a way of
quickly working against you.
