Leo Burnett - Cultural Fuel

Garrett Ryan found an interesting article by Gregory Ferenstein giving some stats on some of the Facebook App tactics in use. The effectiveness of different Facebook strategies was determined by randomly giving users of Facebook apps different experiences and observing how activity spreads throughout the network.

If you ever wondered which ones work better, or needed some numbers, here you go: researchers found the winning strategy to be up to two times more effective than email, and 10 times more effective than banner ads.

Read the whole thing here.

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This is not new, but I just found this interesting lecture by Henry Jenkins of MIT on the convergence of media, media culture etc. What I find so refreshing about it is that it is, in fact, a bit more academic. That might sound weird, but with all the hype around connections planning and discussion about its future difference to experience planning, media planning and brand planning, and our industry’s tendency to create buzz words and self-congratulatory one-liners, it is nice to have an MIT professor take a crack at it.

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