Mini Viral: FAKE
One very common digital lifestyle behavior is to decry everything out there (especially viral advertising) that might be a “fake.”
Utilitizing this insight, the folks at Mini shot their own fun, and different, viral.
via @fwa
Posts Tagged ‘mini’
Yes, MINI can.
My buddies over at Kreative Konzeption, who are behind the minispace.com site pulled a nice one: with their campaign claim “Creative Use of Space,” which has been running primarily in the digital space and initiates and supports collaborative design/architecture efforts all over the world, is a participative design platform that has garnered celeb appearances in the past, but mainly for the partying part. Now Minispace got coverage for a surprise visit by Obama to one of the design projects: a DC homeless shelter project.
Check out Minispace. It’s a great case study for any brand wanting to engage in acts, not ads. It redefines what brands have to do in the future in order to exist with a human reason for being.
http://www.minispace.com/en_us/article/hwkn-and-obama/181/
