Mindset: Launching a new swiss car for a changed world
Nobody expected that a Finnish company would come up with the idea of selling mobile phones.
Nobody expected that a Dutch company would dare to develop navigation systems.
Nobody expected that a Korean company would become the world leader in flatscreen technology.
And probably nobody expects that a Swiss company will build a car.
This is what it says on the website of Mindset, a new swiss company with a new car concept. In a time of a car industry in crisis, you could say: bad timing for a start-up, or: extreme opportunity to come up with a vision for what mobility means in the future, which in swiss unadornedness is:
We are not offering some future vision but a sustainable, contemporary automobile for everyday use. We at mindset know about cars and we want to attract people who like cars and enjoy driving.
Submitted by Florian Geiger
