McDonald’s Steam Transit Shelter
A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald’s.
Posts Tagged ‘McDonald’s’
McDonalds Piccadilly Billboard
A simple and fun idea to make an LCD billboard interactive, from our colleagues in the UK.
03
06 2009
Acts not ads: How about a McDonald’s PhD?
In their quest to change the McJobs image as a “hamburger-flipper” employer, McDonald’s, Chief People Officer (which is a much cooler title than Head of Human Resources) said that next logical step is to offer their employees PhDs.
I believe this is a great act of a company to invest in their people like this, even though there is a recession going on. It’s gutsy, but also smart: anti-cyclical investment has been known to pay off for the business, especially when you invest in people and R&D. While their image might be hard to change, McDonald’s ability to become one of the first companies to be approved by the Qualifications and Curriculum Authority to offer A-Level standard qualifications is still quite an achievement.
And to be honest, if they need to pay for this by doing less ads, we’ll still know that McDonalds wants to sell us burgers, and maybe more educated people create a better fast-food dining experience.
Via Brand Republic
12
05 2009
McDonald’s as fuel
Last week we wrote about Beer Powered cars, now it’s time for fast food powered gas. Aparently, it is possible to power cars with anything that is unhealthy for you. We quote Brandelastic:
The logical bridge between the McDonald’s brand and police squad cars would seem unbridgeable, at least until this summer. That’s when a pilot project is getting under way in the Philippines that would put used cooking oil from the fast-food giant into hybrid-fuel vehicles. The cars will run on a mixture of 40 percent diesel and 60 percent cooking oil, donated by McDonald’s.
“It’s a win-win situation for us because we will both benefit,” Agence France Press quotes a police chief in Manilla. “The cooking oil of their Makati stores will be re-used and the Makati police will use it as a component for their biodiesel and also save money.
06
08 2008
McDonald’s: “Breakfast in America”
Leo Burnett Chicago developed an eye-catching idea for McDonald’s to show when the breakfast hours starts and ends: A giant mechanical egg has been installed that opens every morning and says „Fresh Eggs Daily“. The billboard egg is opened only during the breakfast-time.
via PSFK
