Leo Burnett - Cultural Fuel

WWF’s Earth Hour today launched a world first social mapping platform aimed at illustrating the global mandate for action on climate change.

The new ‘Show Your Vote‘ platform, developed as part of Earth Hour’s Vote Earth campaign, asks people to show their Vote for Earth (over Global Warming) in the lead up to the UN Climate Summit in Copenhagen this December.

The platform was developed using Google technology and launched with Earth Hour creative partner Leo Burnett at Google’s Creative Sandbox event last night in Sydney.

http://www.earthhour.org/

Yasmin Ahmad (July 1, 1958 - July 25, 2009) was the executive creative director at Leo Burnett Kuala Lumpur.

Reviewing some of her amazing work i’ve found a Petronas commercial for Malaysia’s 50th Independent Day made in 2008 called “Tan Hong Ming in love”. I’m sure most of you know it already as it was several times gold awarded in different competitions, but it’s so expressive and touching that it’s worth to see it over and over again.

Congrats to Leo Burnett Portugal for:

Their 7 lions in Cannes for their Store+ idea for the Red Cross: A store that sells hope. A truly HumanKind idea: something that transcends advertising, but makes a qualitative difference!

Their 3 lions in Cannes for their Ephemeral Museum idea for Pampero Fundación. The first true outdoor museum!

Their 1 lions in Cannes for their Amnesty International video.

Case Store+ Red Cross

Case Ephemeral Museum

Amnesty International

Here is a video blog by Leo Burnett for Procter & Gamble, of a guy waking up one morning to find he lost his guy parts. Pretty racey for P&G. Kudos!

See the whole blog here:

http://zack16.com/

A simple and fun idea to make an LCD billboard interactive, from our colleagues in the UK.

See the Opportunity

The Leo Burnett team from Lisbon as created an application to firefox where all the “CRISIS” word is changed for “OPPORTUNITY”.

Really interesting, in a time that everybody speaks about the same…

Check it out: http://www.see-the-opportunity.com/

This is the Earth Hour 2009 TVC develop by Leo Burnett en collaboration with Plaza Films (Sydney).

Good music.

Our friends from Leo Burnett Portugal had just release this new spot for Amnesty International Portugal.
Congrats! Great job!

To raise awareness, in 2007, our Leo Burnett colleagues in Sydney came up with Earth Hour, getting local government, the press and the residents and businesses of Sydney to switch off the lights for 1 hour. Because great ideas are worth repeating, 2009 will hopefully see another earth hour. By now, the concept has been exported to a whole bunch of other cities, and we hope that it catches on in Europe too.

Sign up now.

Our colleagues in Switzerland created this ad for a Hunger Charity. It shows the word based on how much people eat. A simple idea, compellingly executed and quick to the point.

Die neue Weltkarte from SFLB on Vimeo.