Leo Burnett - Cultural Fuel

It’s not like we have nothing to do, but award show is award show. No excuses. Hence, in this year’s 1st Leo Burnett pumpkin carving contest we have some impressive submissions.

From the entries, it is obvious that the mobile and digital lifestyle trends have also reached the realm of Halloween: A QR Code pumpkin which links to a Pumpkin animation on Youtube, as well as a Pumpkin with a USB port  and mouse connected to an in-pumpkin CPU are a proof that digital channels have permeated all aspects of life.

Also suprising is the fresh automotive concept car by Chevrolet. Futuristic automotive concepts like the BMW GINA need to watch out. Pumpkin Skin may be the future of car skinning.

Links to a URL on youtube:

Built in USB Port in the back and in-pumpkin CPU.

Concept car complete with engine noise and head lights.

Tweet This Post

WWF’s Earth Hour today launched a world first social mapping platform aimed at illustrating the global mandate for action on climate change.

The new ‘Show Your Vote‘ platform, developed as part of Earth Hour’s Vote Earth campaign, asks people to show their Vote for Earth (over Global Warming) in the lead up to the UN Climate Summit in Copenhagen this December.

The platform was developed using Google technology and launched with Earth Hour creative partner Leo Burnett at Google’s Creative Sandbox event last night in Sydney.

http://www.earthhour.org/

Tweet This Post

Yasmin Ahmad (July 1, 1958 - July 25, 2009) was the executive creative director at Leo Burnett Kuala Lumpur.

Reviewing some of her amazing work i’ve found a Petronas commercial for Malaysia’s 50th Independent Day made in 2008 called “Tan Hong Ming in love”. I’m sure most of you know it already as it was several times gold awarded in different competitions, but it’s so expressive and touching that it’s worth to see it over and over again.

Tweet This Post

Congrats to Leo Burnett Portugal for:

Their 7 lions in Cannes for their Store+ idea for the Red Cross: A store that sells hope. A truly HumanKind idea: something that transcends advertising, but makes a qualitative difference!

Their 3 lions in Cannes for their Ephemeral Museum idea for Pampero Fundación. The first true outdoor museum!

Their 1 lions in Cannes for their Amnesty International video.

Case Store+ Red Cross

Case Ephemeral Museum

Amnesty International

Tweet This Post

Here is a video blog by Leo Burnett for Procter & Gamble, of a guy waking up one morning to find he lost his guy parts. Pretty racey for P&G. Kudos!

See the whole blog here:

http://zack16.com/

Tweet This Post

A simple and fun idea to make an LCD billboard interactive, from our colleagues in the UK.

Tweet This Post

See the Opportunity

The Leo Burnett team from Lisbon as created an application to firefox where all the “CRISIS” word is changed for “OPPORTUNITY”.

Really interesting, in a time that everybody speaks about the same…

Check it out: http://www.see-the-opportunity.com/

Tweet This Post

This is the Earth Hour 2009 TVC develop by Leo Burnett en collaboration with Plaza Films (Sydney).

Good music.

Tweet This Post

Our friends from Leo Burnett Portugal had just release this new spot for Amnesty International Portugal.
Congrats! Great job!

Tweet This Post

To raise awareness, in 2007, our Leo Burnett colleagues in Sydney came up with Earth Hour, getting local government, the press and the residents and businesses of Sydney to switch off the lights for 1 hour. Because great ideas are worth repeating, 2009 will hopefully see another earth hour. By now, the concept has been exported to a whole bunch of other cities, and we hope that it catches on in Europe too.

Sign up now.

Tweet This Post