Leo Burnett - Cultural Fuel

Ein Sommermärchen für Leo Burnett

das Fussballteam Athletico Burnett gewinnt den diesjährigen Bauer Agency Cup.

Gratulation an das Team:

Martin Krauter, Renke Leichsenring, Sebastian König, Bahareh Küppers, Patrick Adler, Christian Balog, Claudio Burtschenko, Franziska Fischer, Demetrios Gkatzogiannis, Jörg Hofmann, Johannes Jäger, Mark-Marcel Müller, Florian Risch, Manfred Wappenschmidt, Sebastian Wolf, Hishis Ünsal, Sasan Habib, Azhdar Babak

Vielen Dank an die treuen Fans und unseren Sponsor ZDF. Wir freuen uns schon auf den nächsten BAC!

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The new commercial promoting Earth Hour, now in its 4th year. A simple act that deserves a great spot. Warning: there are no subtitles for the Aussie-Speak in this one.

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Since we post so many other agency’s successful campaigns, I feel it’s okay to also post something we’re proud of once in a while. In this year’s JdW (Jahresbuch der Werbung), we won in the Megaphone category, automotive category and durables category. The case is based on a social media strategy across offline and online channels.

Congrats to the team and a gutsy client.

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We’re excited to have be one of the Finalists in the Best Use of Mobile category at the Social Media Bees Awards with our Fiat Punto Evo case.

Keep your fingers crossed.

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David on Demand is a social media experiment that brings the Cannes Lions International Advertising Festival to life through the eyes and ears of a young advertising enthusiast David Perez via website with live streaming video. What’s more is that much of what David on Demand experiences at Cannes is directed by people via Twitter. Simply put, you Tweet David a request, he does it and you see it, live.

David on Demand – otherwise known as Leo Burnett Worldwide recruiter David Perez – will don webcam eyeglasses that record and broadcast a live perspective of his adventures at the elite weeklong celebration of global communication initiatives. In addition to webcam glasses, David on Demand is supported by a mobile broadband connection, walkie-talkie, crew, and of course, his Twitter feed.

Twenty-four hours a day throughout the week of the Cannes festival, David on Demand followers, will be able to look through his eyes, browse through his memory bank, but most importantly participate in the fun by Tweeting commands to David. Starting June 21, David on Demand’s every move and Twitter request will be documented at www.davidondemand.com.

It works: David is eating my menu suggestion: Steak Frites.

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Please download the latest Trend Report we put together for you.

Happy Reading!

Cultural Fuel Trend Report April 2010

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Our colleagues in Portugal had a great idea for Amnesty: Why not make a social network where people can watch Tyrants, Dictators and other scum? Simple, cheap and and effective.

Tyrannybook.com launched and immediately was down because of the response of so many liking the idea. Hopefully the site has been moved to a more powerful server by now.

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Check our the iPad report on Horizont TV.

Part 1:
Talks about possible 3 directions of best-practices of iPad Apps for media companies.

Part 2:
Talks about Branded Applications, Target Audiences and Creative Possibilities

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It’s not like we have nothing to do, but award show is award show. No excuses. Hence, in this year’s 1st Leo Burnett pumpkin carving contest we have some impressive submissions.

From the entries, it is obvious that the mobile and digital lifestyle trends have also reached the realm of Halloween: A QR Code pumpkin which links to a Pumpkin animation on Youtube, as well as a Pumpkin with a USB port  and mouse connected to an in-pumpkin CPU are a proof that digital channels have permeated all aspects of life.

Also suprising is the fresh automotive concept car by Chevrolet. Futuristic automotive concepts like the BMW GINA need to watch out. Pumpkin Skin may be the future of car skinning.

Links to a URL on youtube:

Built in USB Port in the back and in-pumpkin CPU.

Concept car complete with engine noise and head lights.

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WWF’s Earth Hour today launched a world first social mapping platform aimed at illustrating the global mandate for action on climate change.

The new ‘Show Your Vote‘ platform, developed as part of Earth Hour’s Vote Earth campaign, asks people to show their Vote for Earth (over Global Warming) in the lead up to the UN Climate Summit in Copenhagen this December.

The platform was developed using Google technology and launched with Earth Hour creative partner Leo Burnett at Google’s Creative Sandbox event last night in Sydney.

http://www.earthhour.org/

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