Leo Burnett - Cultural Fuel

Hello everyone and happy new year! Here’s 2012’s last Cultural Fuel Trend Report. We hope you have fun and get inspired by creative ideas, trends and insights that we came across.

Hello everyone! Here’s last month’s Cultural Fuel Trend Report. We hope you have fun and get inspired by creative ideas, trends and insights that we came across.

Hey guys, here’s last month’s Cultural Fuel Trend report. We hope you enjoy browsing through the creative inspirations, trends and opinions that we came across!

In many countries dictators are trying to silence people by putting them behind prison walls. Walls have become a symbol of violence and oppression. For the past 50 years Amnesty International has campaigned for people who have been wrongfully arrested. Now the organization focuses on the walls themselves to draw attention to the fate of eight prisoners and to free them.

Therfore the organization “transforms” walls in the Frankfurt area using “Wailing Walls.”

Dan Witz, a prominent street artist from New York city, has been drafted to create the visuals for the project. He has created illusionistic paintings of barred windows and doors with dimly perceived images of detained people behind them. Installed discreetly on the streets of Frankfurt, these interventions transform the urban environment into an experience of prison. Every painting reflects eight real stories from eight different countries.

Stickers with QR codes and URLs demand justice for the imprisoned men. The Internet addresses (eg www.justice-for-amadou.com) lead to a site where the action is revealed. We learn more about the eight people, the circumstances of their arrest or why they are being threatened.

Virtual visitors to the website are invited to leave messages on a virtual “Wailing Wall”. There is space for wishes and expressions of hope and for more justice in the world. By leaving messages one becomes part of a large petition that will be forwarded at the end of the action to the relevant government officials.

On the website you will also find an overview map showing all the locations of the installations in Frankfurt. Amnesty International was supported in this action by the Frankfurt-based agency Leo Burnett.

About Dan Witz

Dan Witz is a Brooklyn, NY based street artist and realist painter. Witz, consistently active since the late 1970s, is one of the pioneers of the street art movement. His motivation: „My goal is to make obvious in your face art that ninety-nine percent of the people who walk by won’t notice.”

Dan Witz’s paintings have been shown in galleries throughout the US and Europe. In June 2010 a monograph, “Dan Witz. In Plain View. 30 Years of Artworks Illegal and Otherwise”, was published by Ginkgo press.

In summer 2010 Dan Witz started a new street art project, installing his imagery on highway interchanges, in heavily trafficked bottleneck locations. The idea is that each day, thousands of people stuck in traffic, captive in their cars, roll by the pieces at 2 miles an hour. Almost to a person, the immediate reaction to the pieces seems to be, “WHAT THE FUCK?”, so I’m calling the series, WHAT THE F***.

Dan Witz was born in 1957 in Chicago, Illinois. He lives with his wife and his son in New York.

It’s always a special treat when your work does more than talk at people, but rather hits a specific nerve of a Zeitgeist. Now, after a ton of articles in German newspapers, Arte TV also felt compelled to air a special on our Generation Maybe.

Ein Sommermärchen für Leo Burnett

das Fussballteam Athletico Burnett gewinnt den diesjährigen Bauer Agency Cup.

Gratulation an das Team:

Martin Krauter, Renke Leichsenring, Sebastian König, Bahareh Küppers, Patrick Adler, Christian Balog, Claudio Burtschenko, Franziska Fischer, Demetrios Gkatzogiannis, Jörg Hofmann, Johannes Jäger, Mark-Marcel Müller, Florian Risch, Manfred Wappenschmidt, Sebastian Wolf, Hishis Ünsal, Sasan Habib, Azhdar Babak

Vielen Dank an die treuen Fans und unseren Sponsor ZDF. Wir freuen uns schon auf den nächsten BAC!

The new commercial promoting Earth Hour, now in its 4th year. A simple act that deserves a great spot. Warning: there are no subtitles for the Aussie-Speak in this one.

Since we post so many other agency’s successful campaigns, I feel it’s okay to also post something we’re proud of once in a while. In this year’s JdW (Jahresbuch der Werbung), we won in the Megaphone category, automotive category and durables category. The case is based on a social media strategy across offline and online channels.

Congrats to the team and a gutsy client.

We’re excited to have be one of the Finalists in the Best Use of Mobile category at the Social Media Bees Awards with our Fiat Punto Evo case.

Keep your fingers crossed.