Leo Burnett - Cultural Fuel

David on Demand is a social media experiment that brings the Cannes Lions International Advertising Festival to life through the eyes and ears of a young advertising enthusiast David Perez via website with live streaming video. What’s more is that much of what David on Demand experiences at Cannes is directed by people via Twitter. Simply put, you Tweet David a request, he does it and you see it, live.

David on Demand – otherwise known as Leo Burnett Worldwide recruiter David Perez – will don webcam eyeglasses that record and broadcast a live perspective of his adventures at the elite weeklong celebration of global communication initiatives. In addition to webcam glasses, David on Demand is supported by a mobile broadband connection, walkie-talkie, crew, and of course, his Twitter feed.

Twenty-four hours a day throughout the week of the Cannes festival, David on Demand followers, will be able to look through his eyes, browse through his memory bank, but most importantly participate in the fun by Tweeting commands to David. Starting June 21, David on Demand’s every move and Twitter request will be documented at www.davidondemand.com.

It works: David is eating my menu suggestion: Steak Frites.

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Please download the latest Trend Report we put together for you.

Happy Reading!

Cultural Fuel Trend Report April 2010

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Our colleagues in Portugal had a great idea for Amnesty: Why not make a social network where people can watch Tyrants, Dictators and other scum? Simple, cheap and and effective.

Tyrannybook.com launched and immediately was down because of the response of so many liking the idea. Hopefully the site has been moved to a more powerful server by now.

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Check our the iPad report on Horizont TV.

Part 1:
Talks about possible 3 directions of best-practices of iPad Apps for media companies.

Part 2:
Talks about Branded Applications, Target Audiences and Creative Possibilities

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It’s not like we have nothing to do, but award show is award show. No excuses. Hence, in this year’s 1st Leo Burnett pumpkin carving contest we have some impressive submissions.

From the entries, it is obvious that the mobile and digital lifestyle trends have also reached the realm of Halloween: A QR Code pumpkin which links to a Pumpkin animation on Youtube, as well as a Pumpkin with a USB port  and mouse connected to an in-pumpkin CPU are a proof that digital channels have permeated all aspects of life.

Also suprising is the fresh automotive concept car by Chevrolet. Futuristic automotive concepts like the BMW GINA need to watch out. Pumpkin Skin may be the future of car skinning.

Links to a URL on youtube:

Built in USB Port in the back and in-pumpkin CPU.

Concept car complete with engine noise and head lights.

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WWF’s Earth Hour today launched a world first social mapping platform aimed at illustrating the global mandate for action on climate change.

The new ‘Show Your Vote‘ platform, developed as part of Earth Hour’s Vote Earth campaign, asks people to show their Vote for Earth (over Global Warming) in the lead up to the UN Climate Summit in Copenhagen this December.

The platform was developed using Google technology and launched with Earth Hour creative partner Leo Burnett at Google’s Creative Sandbox event last night in Sydney.

http://www.earthhour.org/

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Yasmin Ahmad (July 1, 1958 - July 25, 2009) was the executive creative director at Leo Burnett Kuala Lumpur.

Reviewing some of her amazing work i’ve found a Petronas commercial for Malaysia’s 50th Independent Day made in 2008 called “Tan Hong Ming in love”. I’m sure most of you know it already as it was several times gold awarded in different competitions, but it’s so expressive and touching that it’s worth to see it over and over again.

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Congrats to Leo Burnett Portugal for:

Their 7 lions in Cannes for their Store+ idea for the Red Cross: A store that sells hope. A truly HumanKind idea: something that transcends advertising, but makes a qualitative difference!

Their 3 lions in Cannes for their Ephemeral Museum idea for Pampero Fundación. The first true outdoor museum!

Their 1 lions in Cannes for their Amnesty International video.

Case Store+ Red Cross

Case Ephemeral Museum

Amnesty International

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Here is a video blog by Leo Burnett for Procter & Gamble, of a guy waking up one morning to find he lost his guy parts. Pretty racey for P&G. Kudos!

See the whole blog here:

http://zack16.com/

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A simple and fun idea to make an LCD billboard interactive, from our colleagues in the UK.

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