Leo Burnett - Cultural Fuel

This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy.

Diving into LEGO’s Strategy Behind Connecting Their Amazing Network of Fans — presented by Jake McKee from GasPedal on Vimeo.

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Lego as a new site and they have made a short movie as presentation.

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Augmented Reality has been discussed for a while, but it not until now that practical application are slowly hitting the mainstream of brand communications. Costs have sunk, processor speed has gone up and applications have been written that makes it a possibility for everyone to try out.

However, application of AR are often for the sake of using the technology and not so much driven by real utility that improves or literally augments people’s experiences. Here is a good case from Lego that actually makes a lot of sense: you can see the assembled toy truck by holding only its packaging up against the camera.

Via Notcot

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