Unusual way to present your business model: Kranke Kasse
Kay Karstensen had an idea: a HMO (German: Krankenkasse) for young people. He presented his business model using this video. The idea was picked up by a leading German medical insurance and now is running under the name Kranke Kasse (a play on the word Krankenkasse, meaning sick HMO) The site at http://www.krankekasse.de features all the social network tools for the next generation of insured people, and features fun promotions such as a lottery where 99 of the first 100 entrants win roadkill toys. Sick? Yes. Innovative? Definitely!
