Here’s a fascinating example of building demand for your future consumers through play - the Toyota Backseat Driver. It’s a smartphone application that allows you to drive a virtual car while riding in a real car - and the virtual ride is linked by GPS to your actual driving route, including the passing of virtual landmarks. Playing the game earns you points to customize your virtual car.
It’s some fun creative work from Party in Japan
http://wonder-wall.com is a wundervoll site build by http://tha.jp/
flash&papervision
…just love it!
(via autistika)
In Japan, the police have jumped on the digital lifestyle bandwagon. Aparently, it was more effective to find the culprits of hit-and-run accidents by using the Nintendo Wii character creator than actually using an offical indentikit picture normally used for such police work.
If they find the guilty party, I would love to know if they had a Wii and what their actual Wii character looks like.
