Posts Tagged ‘iPhone’
DustTag
Digital Blackbook (Graffiti Analysis 2.0): Hong Kong from Evan Roth on Vimeo.
DustTag is an iPhone application designed for graffiti writers that visualizes the motion involved in the creation of a tag. DustTag was created by artist and Graffiti Research Lab co-founder Evan Roth, and artist and openFrameworks guru Chris Sugrue.
08
01 2010
N Building.app
The building is detected in real time by its shape. Characters are then superimposed over the live video. Twitter feed comments are located via GPS tagging. Store information, reservations and other infrastructure is part of the iPhone application.
see more here…
(via twitter)
08
01 2010
Verizon attacks iPhone and iPhone Fans reply back
Verizon lauch this spot for the new Droid
but they forgot that iPhone Fans are true followers 
22
10 2009
Finally another Steve Ballmer quote
From the guy who brought you “Developers! Developers! Developers!”:
“Let’s face it, the Internet was designed for the PC. The Internet is not designed for the iPhone,” Ballmer told the AP’s Jessica Mintz. “That’s why they’ve got 75,000 applications — they’re all trying to make the Internet look decent on the iPhone.”
Yeah! Turn up the heat on Apple, and try selling some Zunes, man! Steve is so funny!
22
10 2009
Flash and iPhone
I think this is a huge step in development for iPhone….
“Flash Professional CS5 will enable you to build applications for iPhone and iPod touch using ActionScript 3. These applications can be delivered to iPhone and iPod touch users through the Apple App Store.* (* Delivery through the App Store requires participation in the iPhone Developer Program and approval of the application by Apple.)”
See more here
09
10 2009
The other iPhone ad
31
08 2009
Niche product benchmark: iPhone mixer
Talk about selling to a narrow target audience. This music mixer appliance lets you mix the songs of 2 iPhones. I know a lot of people who have two cellphones. But I don’t know anyone who has two iPhones. Maybe the hope is that DJs will get a second iPhone to be more mobile going to gigs and so they can leave their rig at home?
Via Thomas Junk
07
08 2009
Marketers get a kick in the Apps
There are several good articles out now about the race to create applications (apps) for mobile phones, with the iPhone leading the charge for most agencies in the rush to create branded applications.
Ad Age: Insisting on an iPhone App? Not So Fast
Media Renaissance@mediablog.com: Going Ape over iphone apps: will the trend last?
These articles all tend to point to the somewhat obvious conclusion that apps don’t kill people, short-sighted marketing plans do. In other words, too many marketers skip the step of making sure that their app has a reason for being before setting it loose upon the world and expecting to be on everyone’s phone tomorrow.
I think the outcry is a little exaggerated (after all we’ve really only started to see examples of obvious app abuse - there likely will be much more), but there are some basic considerations that do need to be put in context to have a successful trial of app technology. For the most part, what we are seeing is still people testing the waters, given the lower penetration of the types of phones that run apps. But the articles are dead-on about one thing - there are many more coming. In a few years every phone will be app-capable, and campaigns without an app will get scoffed out of the room. <shudder> Yes, get ready for that to be added to the checklist, kids.
The Ad Age article at least has a smart collection of 5 reasons you might want an app:
- Engagement 101. If done right, an app is an opportunity to deeply involve the consumer and a way to extend dialogue after a campaign has ended.
- It can raise brand loyalty. The more times consumers interact with a brand, the greater the chances they will gravitate toward it when they’re ready to buy.
- You’ll be ready when the app market really explodes. Within five years, In-Stat expects handset makers to ship a total of more than 100 million units that are app-compatible, so now is the time to gain some experience.
- It’s where the eyeballs are. The numbers are compelling: some 800 million downloads from the iPhone App Store.
- IPhoners have great demographics. Their income specifically makes them a very desirable target, and they’re ravenous multimedia users. According to AdMob, iPhone generates half the smartphone traffic in the U.S.
As we covered in TechCheck last year, mobile applications are going to keep exploding, and first movers will generally have the advantage, especially if they really focus on creating smart value for the user, and make sure that the use of the app resonates with their Brand. Our opinion and recommendations to clients remain rooted in human behavior: what we do must be relevant for the person, feel like the Brand, and have a clear reason for being. (I’m not sure how the iFart app rates on these items, but it’s funny as hell. For about a week.)
