Acts not ads: How about a McDonald’s PhD?
In their quest to change the McJobs image as a “hamburger-flipper” employer, McDonald’s, Chief People Officer (which is a much cooler title than Head of Human Resources) said that next logical step is to offer their employees PhDs.
I believe this is a great act of a company to invest in their people like this, even though there is a recession going on. It’s gutsy, but also smart: anti-cyclical investment has been known to pay off for the business, especially when you invest in people and R&D. While their image might be hard to change, McDonald’s ability to become one of the first companies to be approved by the Qualifications and Curriculum Authority to offer A-Level standard qualifications is still quite an achievement.
And to be honest, if they need to pay for this by doing less ads, we’ll still know that McDonalds wants to sell us burgers, and maybe more educated people create a better fast-food dining experience.
Via Brand Republic
