Posts Tagged ‘innovative’
What Esquire magazine has done here is a wonderful example how augmented reality can create interactive additional content for a print magazine. Not to mention the PR they can generate out of this issue! It goes to show that with a little thinking, print and digitla media can really profit from each other.
Read more about it here, or check out the interview with the issue’s creators:
Kay Karstensen had an idea: a HMO (German: Krankenkasse) for young people. He presented his business model using this video. The idea was picked up by a leading German medical insurance and now is running under the name Kranke Kasse (a play on the word Krankenkasse, meaning sick HMO) The site at http://www.krankekasse.de features all the social network tools for the next generation of insured people, and features fun promotions such as a lottery where 99 of the first 100 entrants win roadkill toys. Sick? Yes. Innovative? Definitely!