Enjoy this creatively-presented documentary short about who influencers are, and thoughts about why they wield the power that they do.
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
Via JeDblogk
Stretching the idea that your average person is gunning for an endorsement deal from their products and services - Shortbord launches today!
It has good integration with Twitter and Facebook (but who doesn’t?) but I’m not sure that the people who do these kinds of things for money are really the right people to represent brands. How many times would you read the status updates of someone who was more interested in getting paid for their endorsement than connecting with you? For how long would they remain your friend?
For Cause Marketing, I think it has potential, simply because the updates are less annoying and interruptive, but Brands should remember that in order to get good ‘friends’ online you have to _act_ like a good friend.
via Thrillist
Interesting post on Influencers over at Techipedia - the author looks at influencers and the things that they say drive them to act.
There are some common threads, but the interesting thing to me is how diverse some views are. Proving that there is no magic formula. Sorry folks - to do it right takes Customization, Personalization and good old fashioned Relationship Building!
