Social mapping for Earth Hour
WWF’s Earth Hour today launched a world first social mapping platform aimed at illustrating the global mandate for action on climate change.
The new ‘Show Your Vote‘ platform, developed as part of Earth Hour’s Vote Earth campaign, asks people to show their Vote for Earth (over Global Warming) in the lead up to the UN Climate Summit in Copenhagen this December.
The platform was developed using Google technology and launched with Earth Hour creative partner Leo Burnett at Google’s Creative Sandbox event last night in Sydney.
