Marketing to Women
How many times has this topic been discussed? Possibly more than any other. But reading the Seven Principles for Marketing to Women on the Retail Customer Experience.com site, I was struck by how important it is to heed ‘the basics’ in our work with this half of the population.
I think the article is worth a read - and not just for retail insight. Even in the realms of interaction design and channel strategy, we have to take the time to make sure we are viewing the decisions that women make through a lens of their priorities and values.
Or - do you think this model is outdated? Are we seeing behaviors that are not always really there, and looking to evolutionary evidence to confirm our preconceptions? (The author is a cognitive anthropologist but that doesn’t make him infallible!)
via: RetailCustomerExperience.com
Plus - it looks like there is a page takeover ad running today on the site (and probably for the next few days) of Microsoft’s Embedded Retail Device technology that is super-cool. Check that out as well!
