With a great example of showing that you care about the passions of your customers - Friskies created three branded HTML 5 / CSS3 games for tablet devices, that generate “cat-gagement” by awakening the natural instincts of cats to react to movement.
It’s not the only example out there, and some may say that the branding is a little off, but my cat had a great time going fishing.
An issue that most vacationers don’t have in mind, is that their tourism indirectly finance the human right violations of the regimes they travel to.
This game reminds a younger demographic (online gamers) of this fact to hopefully learn how to reduce or avoid filling the coffers of dictatorships and how to support human rights. Play it here.
Cool location-based video game where you play a real-life version of Disney’s TRON: Legacy.
Users carrying their phones build walls for opposing players to crash into.
Via: Bannerblog
With its Data Logger Visualization Technology, players will be able to log a ride and replay it in their Grand Turismo Game. The amazing thing is that the game looks more realistic than the orginal video.
I wish this type of technology was available for more simulators, like MS Flight Simulator, as I doubt many people will get on a race track for real.
Seen on Ozan Haliki’s FB stream.
Akoha is an online reality-based game that uses mobile, web and real-world challenges to promote social change, asking the question, “What if playing a game could make the world a better place”
The game gives each player 24 mission cards which describe missions that involve performing small acts of kindness for others, such as donating an hour of time, giving books or drinks to people, etc.
It’s a cool example of having online experiences that travel offline for their completion and fulfillment.
Check it out at: www.akoha.com
Source: http://springwise.com/non-profit_social_cause/akoha/
It seems that most video-gamers react positively to in-game ads: 82 percent say the games are just as enjoyable with such ads as without them, according to a study by Nielsen BASES and Nielsen Games on behalf of in-game advertising network IGA Worldwide, writes MarketingCharts.
Moreover, integrating dynamic advertisements into videogame environments gives brands a measured lift in consumer awareness and opinion of the products players see during gameplay, the study found (via Wired).
Post-play, there was a 61 percent increase on average in consumers’ favorable opinions of products advertised in-game, according to the “Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study.”
“With young adults now spending on average six hours a week gaming, advertisers should be excited at how well their messages were embraced and the brands positively perceived,” said Justin Townsend, CEO of IGA Worldwide.
Read more select findings from the study.
Source: http://www.marketingvox.com/82-of-gamers-dont-mind-contextual-in-game-ads-039331/
