Leo Burnett - Cultural Fuel

I’m loving the video responses from the Old Spice guy.  You can take a look at the commercials here but the one below is actually a response to a tweeted request -  a guy asked the brand icon to help him propose to his girlfriend.

The Old Spice Guy answers tweets to the Brand’s Twitter account with custom videos - a nice use of engaging media for entertaining and extending your brand.  And it helps that media outlets are LOVING this campaign.

Check out all his custom videos here.

Via Mashable

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see the nff channel

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Nice: another iPhone debunker ad.

Thanks, Sandra.

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I saw this somewhere last year and never found the link and I finally stumbled across it on TED.com, where the maker Golan Levin was a speaker this year. I think it is still awesome. Imagine creating interactive situations where you interact gesturally with people instead of saying something. Very very cool.

Double-Taker (Snout), Interactive Robot from Golan Levin on Vimeo.

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Sixt car rentals demonstrated quick thinking with an impromptu online advertising flight after German politician Ulla Schmitt was accused of racking up a huge bill with her government-paid car while on a personal vacation in Alicante, Spain. The ad reads: why take the company car on your vacation? Sixt also rents cars in Alicante for 29 EUR a day.

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Give it a try if you have webcam…

Find out more here

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Fresh off the presses, we have uploaded a new version of TechCheck for your enjoyment here.

And just let us know if you’d like to have us put together a version just for you, including recommendations for how to apply these ideas towards your business.

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So simple.  So stupid.  So addictive.

OK - granted it doesn’t connect with anything, so for now it’s just fun (and probably fun that you might only visit once).  That said, why not spend some time thinking about why someone would want to go here and play drums (and some samples) online?  Maybe they could watch a video and add their own beats and then share them with their friends?  Maybe they could play ‘against’ someone else in a virtual competition, or add this functionality to their own blog or social network profile for visitors.

Source: Thrillist

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Notice an increase in the trend to have professional quality output from amateurs?

Many people note that with the advances in digital camera equipment/technology that now most average people on the street can take a pretty decent picture - slowly eroding the point of difference between my shooting and an expert with professional photographer equipment. Now granted - good equipment doesn’t make up for having no skill - as this photo clearly shows:

That said, HP is taking on magazine publishing in much the same way. Following the lead from BookSurge, which was Amazon’s self-publishing service, MagCloud lets you upload a PDF of your magazine and – well, and that’s about it.  You get a magazine out of it. And they feature it for others to subscribe to it, so you might actually sell a copy or two.

The service uses HP Indigo technology for individual printing on demand to print the magazine, then they mail it and handle subscription management for you.  All you have to do is put something together that people will want to buy in brilliant full-color on 80lb paper with saddle-stitched covers.

Can’t you see this trend moving to having suburbanites expecting to have their YouTube video turned into a professionally-shot film, complete with popcorn, viewing room and red carpet premiere?

Check out the professional magazine-on-demand at MagCloud.com.

Source: AdAge

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Totally off-topic, but just saw this amazing TIME article on Pat Berry’s facebook stream, and it made me roll on the floor laughing. I quote:

Admit it, mes amis, the rugged individualism and cutthroat capitalism that made America the land of unlimited opportunity has been shrink-wrapped by a half dozen short sellers in Greenwich, Conn. and FedExed to Washington D.C. to be spoon-fed back to life by Fed Chairman Ben Bernanke and Treasury Secretary Hank Paulson. We’re now no different from any of those Western European semi-socialist welfare states that we love to deride. Italy? Sure, it’s had four governments since last Thursday, but none of them would have allowed this to go on; the Italians know how to rig an economy.

Read the whole thing here:

http://www.time.com/time/nation/article/0,8599,1843168,00.html?cnn=yes

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