Brands take note: like we told you months ago: it really is time to stop with the dancing flashmobs.
“It’s difficult to know where to start with this film for Dr Pepper’s, but sometimes things are so bad, they are worth sharing, so here you are. But really, please stop flashmobbing, right now.”
Enough already? How many more so-called “viral” videos of brands copying the flash mob dance in public places phenomenon can a human person take? After the “Sound of Music” flash mob in Antwerp, I had it.
Ok, so we posted them too here on the blog, back in the day, but now it’s too much. It’s always the same:
So maybe flash mobs could still be interesting, but how about a little bit of a different idea? Does it have to be so formulaic? Playing some music and entertaining is not always enough to really make a difference, even if the perfomance is great!
Wanna see what really happens when you don’t have hired people create this fake effect? Watch the Performance by virtuoso Joshua Bell in a Washington DC subway station, covered by the Washington Post. A sobering experience for the artist: 3 people listened to a free world-class performance which sold out at the concert hall for 100 bucks a pop that same night. Here is the take-out.
Another T-Mobile Flashmob last Thursday, with 13.550 people singing on Karaoke Hey Jude, in Trafalgar Square.
