Mashable has a nice line-up of fashion category branded content benchmarks.
Read it here.
Pringles, a scottish maker of sweaters tries a different route: animated story telling. I like the simplicity and honesty of this approach. Sometimes a story is more effective than a reason to believe.
Via Daniel Bevis
Street Style Blogging is a fairly simple idea: When you see people on the street who you think look interesting, take a photo and post it.
This blogger is looking for out of the ordinary fashion styles, found them and asked them if they wanted to come on the catwalk during the Berlin Fashion Week.
http://streetclash.blogspot.com/
Polo by Ralph Lauren plans to launch a ecommerce mobile phone site that enables customers to shop directly from their mobile phones.
They want to be the first luxury retailer to launch a mobile commerce site, stayingin front of the trend that they see coming from Asia to the US
They are preparing to use 2D barcodes codes in print ads, mailings and store windows in the near future (perhaps later this month). Of course, until pre-installed bar code readers are widely available on camera phones, consumers will have to download software to be able to scan the codes and be redirected to the Ralph Lauren web site (more on Ralph Lauren’s barcode efforts at their site).
