Leo Burnett - Cultural Fuel

Want to do some Social Marketing for your brand but don’t know anyone who could code a Facebook App for you? IKEA shows you what to do:

All this with onboard Facebook features. Kind of “Ikea” to do it this way, isn’t it? Creativity has the power …

(On a related note: will Facebook, from now on, suggest they found a picture of me every time someone uploads an image with LACK in the background???)
(On another related note: Who said Social Media can only be used for marketing, not for sales?!)

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Detergent brand Wisk or its new product Wisk-It, promises to help people getting rid of objectionable photos.

With Wisk-It, Facebook users can find tagged and untagged photos in their friends’ albums and ask them to “wash them away”.

A simply simple and cool idea!

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Sometimes it takes a long time for the simplest ideas to take shape.  Flighttrackers have been around for a while, however nothing has been around for social media that had total accuracy (tripit and dopplr do connect to your social profiles, but they don’t do it in real time). In fact, we pitched a similar idea to LH earlier this year.

Finally, Lufthansa launched a service, called MyskyStatus, which allows users to have real-time flight data of their flight being automatically posted to their Twitter and Facebook. Not only does this mimic the already existing human behavior of people tweeting their arrival, it provides more accuracy and also twitters for you when you are still in the air.

What’s more, it doesn’t just work for Lufthansa, but pretty much all airlines, even when you’re booked on a competitor airline. Finally a common sense move based in the understanding that as a brand today, you cannot create proprietary experiences that last very long: you have to do something for people that makes a qualitative difference in their lives, enabled by not limited to your own brand. In fact, by offering this service, it could well be a first mover advantage that positively attaches to the brand image of Lufthansa. Kudos!! Next step: get existing services such as tripit and dopplr to integrate.

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Just saw this Mashable article, saying that the valuation of facebook is at 6.5 Billion US, reminding me of the DOTCOM days where companies with almost no revenue had a valuation higher than General Electric.

Back in May, Facebook raised another $200 million, which valued the company at $10 billion. Now, the investor – Digital Sky Technologies – is allowing employees to sell shares at a valuation of $6.5 billion according to a report in The New York Times.

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Just found this on Katrin’s FB Stream. Seems to be a couple of months old, but is still a pretty funny commentary of Facebook behavior and psychology.

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Today, I was one of the last 10,000 people to be invited to join a group on facebook which has a sole topic: the lady who started the group will take off her clothes for Penthouse if she gets more than 100,000 followers.

It’s a pretty straightforward strategy of the “Lonelygirl” variety:  use combination of social media plus male insight (in this case: i don’t care if I am being used to make someone else famous, as long as she takes her clothes off). That’s the oldest value propositions in the book. Still, it’s a pretty cheap and effective way to raise awareness for your career as a model, or actually to raise awareness for Penthouse (or whoever is behind it).

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Talking to our clients in these days, these questions always arise:

- How can I integrate Facebook into my campaign?

- What about an application or an ad?

- How does it work? And what about the costs?

Well, here is a quick introduction by ecommerce-guide.com that walks the reader through setting up a Facebook page for their brands.

But please note:

Being on Facebook doesn’t automatically mean that your brand wins. Even not instantly. It needs huge efforts to create a valuable network effect and to build a strong relationship with people. Thus, brands still need an engaging idea and have to give people a seat on the table.

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I used to have a Facebook account… At the end I deleted my profile because of some things that were just too annoying.

I just found the first guidelines for Facebook! Somebody finally wrote them: James Rivington! Great. Here are my 3 favorites (of 15 things) you should never do on Facebook:

Write on a wall instead of communicating privately
The driving force behind the success of Facebook is… vanity. People love the idea that others are watching what they’re doing. Tell me this: for what reason would you invite someone to a private party by writing on their wall, other than to show off to all the people on their friends list who you don’t want to come? It just makes you look like a tit, so don’t do it.

Moan in your Facebook status
The most annoying thing that people do on Facebook is to spray their walls with vanity-filled drivel, by posting self-indulgent awfulness in their status updates. “Kerry is sorry how it ended but it had to be done. I love you and will miss you, and I hope you can apologise one day”. Oh sod off. If you’ve got something to say to someone, say it. Don’t post it on your wall because no one else is interested, and people just think you’re a prat.

Inviting me to be a Zombie Pirate Snot Monster
Please don’t do that ever ever again

All 15:

http://www.bspcn.com/2008/09/26/top-15-things-you-should-never-do-on-facebook/

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O’Reilly Radar recently published an update of Facebook demographics - the number of users by country and region, along with growth rates for some regions and countries. Over the last month, the fastest growing regions were in Latin America:

Looking closely at the top 30 countries, a few European countries have grown more than ten percent over the last four weeks (France, Spain, Germany, Italy), with France having the most number of users (approx. 2.5 million). Skyrock remains the largest social network in France. Norway saw a decline but is still home to more than a million Facebook users. O’Reilly will continue to track how Facebook is doing vis-à-vis other leading regional social web sites and whether their disputes with other companies affect their growth rates.

As far as recent trends in the Facebook app platform O’Reilly has detailed reports on the subject. The number of published apps continues to grow steadily (to over 32K) but total usage remains flat. Besides the fact that the top 10% of apps account for 98% of total usage, aspiring Facebook app developers should know that only about 6% of apps average at least 500 active users per day.

Finally, as noted in a previous post on their site, the most popular applications on the Myspace platform continue to account for slightly less users than their Facebook counterparts.

Source: http://radar.oreilly.com/2008/07/facebook-growth-by-country-and.html

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