Facebook Is Your Ecommerce Platform?
Can you imagine that title to be true for your business? Well, get ready.
With the launch of Places Deals today at their mobile summit, Facebook is jumping into the waters of ecommerce deeper than ever - and it’s fresh on the heels of Facebook Vendor and many other examples (check out here an excellent post from TheNextWeb for several more) of smart marketers leveraging Facebook as the place to be for shopper marketing.
Deals is not the most original - having basically the same functionality as Foursquare already offered - but the scale of opportunity is immense.
Facebook has been said to be becoming “the Internet” for many people - where they meet, where they share, where they get their news, where they email, and where they play. Why wouldn’t we offer a marketplace on this digital version of the old town square? Why wouldn’t you want to sell there?
Via: Facebook Blog and Mobile Announcement Gathering
Addendum - their announcement of the availability of the Facebook Write API may not get as much news as Deals, but it may have even more importance for marketers in the long term. More on that later.
