Leo Burnett - Cultural Fuel

WWF’s Earth Hour today launched a world first social mapping platform aimed at illustrating the global mandate for action on climate change.

The new ‘Show Your Vote‘ platform, developed as part of Earth Hour’s Vote Earth campaign, asks people to show their Vote for Earth (over Global Warming) in the lead up to the UN Climate Summit in Copenhagen this December.

The platform was developed using Google technology and launched with Earth Hour creative partner Leo Burnett at Google’s Creative Sandbox event last night in Sydney.

http://www.earthhour.org/

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This is the Earth Hour 2009 TVC develop by Leo Burnett en collaboration with Plaza Films (Sydney).

Good music.

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To raise awareness, in 2007, our Leo Burnett colleagues in Sydney came up with Earth Hour, getting local government, the press and the residents and businesses of Sydney to switch off the lights for 1 hour. Because great ideas are worth repeating, 2009 will hopefully see another earth hour. By now, the concept has been exported to a whole bunch of other cities, and we hope that it catches on in Europe too.

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