The trend to embed Twitter into physical location continues. After seeing some newspapers print tweets of the day, digital signage and sign in public places seem to be the rave now.
In King’s cross station, a “twitter poster” has been installed. This plays into people’s behavior of wanting to be seen and visible in public well, I would assume.
Seen on Nick Burcher
Innovative street furniture combining an ashtray with a color screen the size of your home TV that continually displays news, sports, weather and commercials.
Currently located outside Brussels restaurants. I personally would like to have something to watch as I’m standing out there in the cold!
Check it out at: http://www.ashvertising.com/
NEC has announced a new plasma display that can identify the age and gender. It utilizes a miniature camera to detect a person’s age and sex so it can play specific commercials targeted at whomever it scans.
Called “Push Advertising”, the displays can also beam a code to your cell phone that contains product information or other communications.
Not too much is being said about the ability for the marketers to observer shopping behavior as well, but it is sure to stir some controversy. (Mainly outside Japan, as they have had age-detecting vending machines for a while, but not without a few issues there, either.)
Creepy or cool? The answer will likely lie in how accurate the technology is, and how sensitive marketers are to the shopper’s experience.
(Photo credit: Homotron)
Sources: http://www.homotron.net/2008/07/seriously_nec_display_knows_yo.html http://dvice.com/archives/2008/07/digital_stalker.php http://blog.wired.com/gadgets/2008/07/creepy-advertis.html
