Shopper marketing gaining momentum
With more and more questions about traditional advertising effectiveness, non-traditional marketing methods, apart from digital marketing are gaining importance.
For inhouse shopper marketing discipline here at Leo Burnett, the following Deloitte study is music to our ears. The first moment of truth, meaning people and their behavior in front of the shelf is a key vehicle to increase relevance of your brand’s products.
Says Brandweek:
Nineteen percent of consumer packaged goods manufacturers and half of retailers rank shopper marketing as the most effective activity for generating strong return-on-investment. Overall, 75% of manufacturers and 86% of retailers studied ranked in-store marketing among the top four activities in terms of gaining strong ROI.
No 30 second spot will help you when your product isn’t staged the right way and can’t show off it’s unique purpose to people in the approriate context.
