Hyundai / Genesis Coupe
South Korean car giant Hyundai launched an interactive microsite through San Francisco-based Goodby, Silverstein & Partners to promote the new-look Genesis Coupe.
Pro racing driver Rhys Millen hurls the car around a test track and the users can experience a white knuckle test-drive by switching between multiple camera angles, taking screenshots to store in an online gallery. An editing facility enables users to drag and drop clips into sequence to make a personalised film.
Hyundai also introduced its Assurance purchase promise: ‘Buy any new Hyundai and if in the next year, you lose your income, we’ll let you return it’.
See in www.edityourown.com
in: Contagious Magazine, nº18
It’s a really cool user-experience
