On their site Nokia/Coke work together to give their young audience a reason to interact. In a fun design, you can record your voice, apply effect and create your own ringtone using Flash technology. You then enter your phone number and get ringtone delivered to you. Great way to generate addresses, indeed: Give kids a tool they enjoy using in exchange for their information.
Ok. Coke Zero is basically Diet Coke in a cooler, more manly outfit. It’s a way for men to be able to order a “no calories, yet great taste” drink without loosing their face (Because as we know real men do not worry about calories). To drive this point home Coke and Sony have now found the perfect match between man and product - the Coke 007. Smart name, smart match for the 20 something target group. James Bond is drinking Coke 007 now instead of Martini - showing all of mankind that it’s ok to do so. I guess the Bond girl will still have to stick to the good old Diet Coke - after he does the Bond on her, of course. Because he’s a real man.
Collectors information: Unfortunatley only available in the UK. Special editions being sold in Harrods, packaging designed by Wieden & Kennedy.
via: trendhunter.com
