Posts Tagged ‘cannes’
Congrats to Leo Burnett Portugal - 11 Lions
Congrats to Leo Burnett Portugal for:
Their 7 lions in Cannes for their Store+ idea for the Red Cross: A store that sells hope. A truly HumanKind idea: something that transcends advertising, but makes a qualitative difference!
Their 3 lions in Cannes for their Ephemeral Museum idea for Pampero Fundación. The first true outdoor museum!
Their 1 lions in Cannes for their Amnesty International video.
Case Store+ Red Cross
Case Ephemeral Museum
Amnesty International
22
06 2009
Touchwall Demo - Cannes 2009
Touchwall Demo from Joel on Vimeo.
An immersive multitouch, multi-user “Touchwall” has been revealed… for trade conference attendees.
Billed as an “intelligent, multi-user Touchwall” the kit, made by Schematic, uses their previous multitouch panels to create a surface which can be used by multiple people.
It is being used for the first time at an advertising festival in Cannes, where it can recognize attendees by their RFID badges and offers them a personalized workspace wherever they happen to be standing. It also displays relevant info, such as 3D maps of where they need to go and features a built in social network element for users to leave each other messages.
But the special thing about the Touchwall is its multi-user capabilities where people can work side by side and even share information.
in: gizmodo
19
06 2009
Cannes doesn’t matter anymore
In the last Adage, Garfield (the writer, not the cartoon cat) decries and riles against Cannes, it’s relevance and the fact that the best ideas (based on Leo’s Cannes Predictions) have nothing to do with advertising at all.
Yes, the best ideas are those which aren’t really advertising. It’s logical, really, as I would say that it’s generally a good idea to try to have ideas about something people actually care about, and advertising really isn’t one of those things.
Festivals are in a transitional phase because of this, and some are in fact they are reevaluating what it is that is celebration-worthy: ideas that truly make a qualitative difference in people’s lives, big or small. Stuff that ends up as true product or marketing innovation, not mass media messaging everyone is trying to avoid.
Some new forms of festivals already go this way. As far as Cannes (and the other big ones)is concerned, it’s just a question of how fast they can change the image and their definition of which ideas are worth celebrating. It might be harder for Cannes than others as they epitomize the old-school advertising world, regardless of adding new categories and trying to jump on the band wagon.
15
06 2009
Cannes Predictions: Leo Burnett releases favorites reel
Like every year, Leo Burnett releases a reel of 50 top contenders for the Cannes festival.
A team led by Leo Burnett Worldwide Chief Creative Officer Mark Tutssel viewed thousands of campaigns, monitored global and local award shows and followed the general industry buzz to select the work for this year’s collection. Besides including the most honored work, the reel is designed to reflect an international mix and a balance across multiple product categories.(Camaignbrief)
Also, with a lot of people staying home this year and Cannes attendence numbers taking a hit, Leo Burnett Frankfurt will house a Cannes Prediction Party on June 18th, inviting local agency and marketing people in Frankfurt am Meer. E-mail katrin.kester@leoburnett.de for information.
