Stats confirm: your brand site will die
Finally some stats for what we have been telling our clients: “Hey, it’s great you wanna ‘do digital’ now, but don’t brief us with microsites”
Showing that reversing the “Build it and they will come” strategy into a “Build it where they go” strategy is a pretty good idea these days finally got visualized by Aden Hepburn. Brand site traffic down, Social Media site traffic up. However, it is important to note, that most of the brands heavily invest in SM and therefore direct their users to their SM destinations.
