Leo Burnett - Cultural Fuel

BMW posted its half year earnings at a record high this year. In fact, the company has never had a better 6 months in its entire history. For this reason, it is positive to observe the company continuing to spend some of that profit for worthy causes. But not only is CSR type activities, but rather in collective creative community platforms, such as the one just launched with the Guggenheim in NY.

The BMW Guggenheim Lab is a mobile travelling idea lab that takes on the challenges of cities and urban planning with a variety of disciplinary backgrounds. Also, it invites residents to participate.

It is not a new idea, but simple and timely. The trend of collaborative community projects has shown much hope and success especially in NY where such projects as the Highline have received much attention.

Tweet This Post

BMW is releasing four short films throughout February about “mobility.”  The expertly-produced videos feature a variety of experts waxing poetic about what the future will hold for us.

Feb 1st: THE NEW CITY - How the way we live will impact the way we move.

Feb 8th: THE FUTURE JUST ISN’T WHAT IT USED TO BE - An evaluation of where we are now and where we thought we would be.

Feb 15th: REINVENTING MOBILITY - How technology will change mobility in the future.

Feb 22nd: HOW WE’LL LEARN TO STOP WORRYING AND LOVE THE FUTURE - A look at things to come and a future of possibilities.

You can check out the trailer now and their videos as they are released on bmwactivatethefuture.com

Via Adverblog via mekate

Tweet This Post

A sand glass 12 meter high and 8 meter wide. Big enough to hide a car in it and that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The sand glass is filled with silver balls which pass through and uncover the new BMW.

via

Tweet This Post

Okay. There has been some sexy car advertising out there before, whether it is VW Helga or some of the Cadillac models, but now BMW is entering the fray as well. It’s pretty shocking for a pretty conservative German brand, such as BMW. And, to be honest, it’s kinda krass., especially with the tagline “You know you are not the first”.

However, it is arresting (which hetero male would not succumb to a Lolita ad?) and of course, the target of overspending and objectiving materialistic social climbers trying to score a used BMW is probably addressed fairly well.

The jury is out.

Tweet This Post