Check out this short video from Common Craft about how employees can participate responsibly in social media.
Ideal for HR and PR professionals, it talks about how honest conversations by real people in the company can help customers make better decisions and increase trust.
Even though the video is short - everything is covered in terms of setting up guidelines, processes to follow, and things to watch out for.
via Common Craft
Check out this Awareness Networks Article about General Mills and their blogger outreach efforts.
It’s a good read, but I was struck by just how good a job GM has done in acting ‘like a blogger’ with the blogging community -
1. Ensuring that they offer value. Kudos to them for recognizing that not everyone is interested in just having their voice ‘bought’, but making them feel special, by treating them in a special way.
2. Being fans of the bloggers, and giving props to them when appropriate. Bloggers love FEEDBACK.
3. Staying involved, and creating opportunities to lengthen the conversation and relationship. Once again, showing that the tools and learning from doing CRM can come in mighty handy in our wired world. Connections matter.
Well done!
