From our friends in Leo Burnett Iberia comes the Guinness-record-setting world’s largest beach towel.
But what’s really interesting to me is the integration between social media and the event. Facebook is used to ‘take your reservation’ for a space on the towel, and spread the word about the event. The event itself is a great celebration of beach culture and extends and expands the emotional content. Well done!
Via: Ads of the World
Just found this website from Australia for Toohey’s Beer.
The idea is quite funny: Since Toohey’s only has 1/3 of the carbs, why not donate the other 2/3 to the people who love them the most: Americans. The website looks like a relief effort where you can pitch in and deliver carbs to a bunch of different US cities by flying a plane over google maps satellite photos and dropping the carbohydrate cargo.
I like this idea, because it is fun to make fun of Americans, but I wish the game was more fun and a bit more engaging. Also, I think a highscore ranking would do well in getting people to sign-up.
When the Democratic National Convention descends upon Denver later this summer, a fleet of vehicles provided by General Motors for the event won’t be using just any ordinary fuel. Instead, the flex-fuel cars will run on clean-burning ethanol derived from waste beer produced at Molson Coors‘ Golden, Colo., brewery.
Whereas most ethanol is based on corn, Coors produces about 3 million gallons of the stuff each year from beer that gets lost during packaging or is deemed below quality standards, for one reason or another. Coors says it is the nation’s first major brewer to convert its waste beer into ethanol, having begun the practice back in 1996 using a facility owned by Merrick & Co. Turning the waste beer into ethanol eliminates about 70 tons of VOCs (volatile organic compounds) from Coors’ emissions annually, it says.
At the convention, the GM fleet—which includes vehicles with biofuel capabilities and hybrid technology—will run on a mixture of fuel combined with ethanol from the Coors facility. The cars will provide transportation for numerous delegates, staff, members of the media and other special convention guests. Of course, in addition to the ethanol sponsorship, Molson Coors will also provide real, drinkable beer for select convention events—perhaps just as important as powering its cars… 
Website: www.molsoncoors.com
Source via: http://www.springwise.com/automotive/waste_beer_to_power_convention/
