Since we post so many other agency’s successful campaigns, I feel it’s okay to also post something we’re proud of once in a while. In this year’s JdW (Jahresbuch der Werbung), we won in the Megaphone category, automotive category and durables category. The case is based on a social media strategy across offline and online channels.
Congrats to the team and a gutsy client.
We, the Ignition Groupe GmbH, affiliate of Leo Burnett GmbH, just won an Honorable Mention at the Hive Awards for the Chevrolet Europe brand websites in the Content Strategy category.
Thanks to all colleagues who contributed to the project.
You can see a complete list of winners at http://www.hiveawards.com/sites/default/files/2010HIVEWinners.pdf
It’s not like we have nothing to do, but award show is award show. No excuses. Hence, in this year’s 1st Leo Burnett pumpkin carving contest we have some impressive submissions.
From the entries, it is obvious that the mobile and digital lifestyle trends have also reached the realm of Halloween: A QR Code pumpkin which links to a Pumpkin animation on Youtube, as well as a Pumpkin with a USB port and mouse connected to an in-pumpkin CPU are a proof that digital channels have permeated all aspects of life.
Also suprising is the fresh automotive concept car by Chevrolet. Futuristic automotive concepts like the BMW GINA need to watch out. Pumpkin Skin may be the future of car skinning.
Links to a URL on youtube:
Built in USB Port in the back and in-pumpkin CPU.
Concept car complete with engine noise and head lights.
